User-Generated Content (UGC): Building Trust And Engagement
Explain how to collect and use UGC-reviews, tagged posts, social videos-to foster trust and emotional connection with audiences. Why It Works: UGC is becoming a central pillar in marketing strategies, and 79% of people sayit influences purchasing behavior.
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Micro-Influencers: The Authentic Advantage In 2025
Explore why micro-and nano-influencers-with niche, genuine audiences-are becoming more effective than mainstream celebs. explain how to identify, vet, and build meaningful partnerships with them. Why It Works: Marketers at cannes highlighted that authenticity and personalization through micro influencers are central to modern brand strategies.
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